Dragon Media Online Completes Acquisition Of Don't Blink Media

Seattle, WA - February 10, 2007

Acquisition strengthens campaign and media management capabilities globally

Oakland, California and Seattle, Washington - February 10, 2008 - Dragon Media Online, Inc. (www.dragonmediaonline.com), a technology-enabled global advertising services company based in Oakland, California, announces the completion of its acquisition of Don't Blink Media, Inc. (www.dontblink.com), a Seattle-based interactive advertising agency, which officially closed on December 11, 2007.

Don't Blink Media was founded in 2005 by a group of interactive advertising veterans leveraging decades of collective experience with online buying, search engine marketing, search engine optimization, business development management and channel marketing.

"The Don't Blink acquisition brings extensive SEM/SEO and media buying services expertise to our global advertising service offering," said Gregory Raifman, Chairman and CEO of Dragon Media Online. "We are very excited to have such a strong team on board to help us execute on our vision of 'Localizing the Global MarketplaceTM'."

"The Dragon Media Online leadership, industry experience, technical acumen, and global marketing presence will enable the combined company to more effectively service our existing and growing client base," said Ryan Polley, CEO of Don't Blink Media, Inc. Ryan will fill the role of President for the combined company.

View the Official Press Release

Dragon Media Online provides best of breed online marketing services through our three divisions: DMO Global, DMO Data Online and DMO Media Services.

DMO Global - Performance Ad Network: DMO Global provides advertiser clients and distribution partners with multiple solutions to compete in the international and multicultural markets. We connect top-tier international and multicultural advertisers and publishers through our performance-based online advertising solutions. DMO Global operates our performance-based advertising network, Dragon Performance NetworkTM or DPN, and also provides our full service lead generation option, Custom Lead Generation SolutionsTM. These capabilities leverage the DragonStarTM lead generation ad serving platform.

  • Affiliate Network - Dragon Performance NetworkTM

    Dragon Performance NetworkTM or DPN connects global brand advertisers with an exclusive network of high quality publishers worldwide. Our exclusive affiliate network drives the highest quality results for advertisers while maximizing revenue opportunities for publishers. Our global expertise ensures maximum impact for advertisers and publishers.

  • Full Service - Custom Lead Generation SolutionsTM

    DMO Global also provides our full service lead generation option, "Custom Lead Generation SolutionsTM," which is tailored to the larger, more sophisticated marketing client looking for a host of customized marketing solutions to meet their lead generation needs.

  • DMO Data Online - Database Analytics: DMO Data Online provides email marketing services, including list and database management and analytics for clients with email and/or marketing data. DMO Data Online leverages the DragonStarTM email marketing and data analytics platform.

    DMO Media Services - Campaign & Media Management: DMO Media Services (formerly Don't Blink Media) provides the most effective media buying, placement and campaign management across a variety of online channels. Excelling at search engine marketing and optimization, media buying and aggressive campaign planning, we leverage our years of experience and strong relationships with online publishers for select clients to reach and surpass their online goals.

    Technology - DragonStarTM: DragonStarTM is our in-house, proprietary ad delivery technology providing tracking, reporting, and analytics to our advertising clients and distribution partners worldwide. Our proven technology platform guarantees maximum campaign impact and peace-of-mind, 99.99% uptime reliability, fault tolerant redundancy and immense scalability on an agnostic platform.

    About Dragon Media Online

    Localizing the Global MarketplaceTM

    Founded in 2005, Dragon Media Online, Inc. is a technology-enabled advertising company that provides best of breed online marketing services for its global advertiser clients and distribution partners in the international and multicultural marketplaces. Our clients' and partners' return on investment is maximized through our unparalleled client service focus, our selective relationships with top-tier partners and our proprietary DragonStarTM technology platform.

    For more information on Dragon Media Online, please visit www.dragonmediaonline.com or contact us at press@dragonmediaonline.com.

    Find out what's new at DMO on our new blog!

    For job related information or inquiries, please contact jobs@dragonmedialonline.com as we're hiring.

    Please visit us in one of our offices at:

    Corporate Headquarters:
    Dragon Media Online, Inc.
    1901 Harrison Street, Suite 1630
    Oakland, CA 94612-3501
    Phone: (510) 663-7000
    Fax: (510) 663-7001

    Don't Blink Featured in E-Commerce Times Article

    Seattle, WA - June 28, 2007

    Anthony Mitchell, a reporter for E-Commerce Times covered Don't Blink Media in a recent article about Search Advertising Campaign Mangagement. The article includes interviews with Paul Uhlir regarding ways to maximize online advertising spend and helpfull tips for marketers of any size when planning an online media spend.

    View the E-Commerce Times Article

    PeopleFinderPages.com Launches People Search Service to Help Consumers Find People

    Seattle, WA - May 11, 2007

    A new Seattle-based web site, People Finder Pages, lets online visitors search the largest and most extensive public records relational database. Offering the capacity to search dozens of databases and billions of records, PeopleFinderPages.com is the easy way to find friends you've lost touch with, former classmates and distant family members or loved ones. This database is ideal for anyone seeking to reconnect with those people most important to them. Especially now, when most people lead hectic lives and don't have much free time, this site offers a quick search method for getting in touch with long-lost friends.

    Ryan Polley, the CEO of Don't Blink Media, says, "PeopleFinderPages.com will enable consumers to find, connect with, and research people online using one unique aggregated interface. And they can do all this on a site that both saves time and provides multiple possibilities for finding useful information in one place."

    "With PeopleFinderPages.com," Ryan says, "both consumers and our advertising partners come out ahead. We live in a world where people are more Web-savvy than ever, and they want one-stop sites that will provide them with fast answers to their online queries."

    In addition to the people search service, visitors to the Web site have the capability of running thorough state-and-nationwide criminal background checks. Users of this site can also search birth, marriage and death notices, bankruptcies and liens against property, and also unclaimed funds and real property records.

    PeopleFinderPages utilizes an extensive search of public record databases to locate and deliver each report, and searches the Reunion.com database to help online visitors find an e-mail address as a point of contact. Additionally, PeopleFinderPages offers Ancestry and online singles search features.

    About PeopleFinderPages.com:
    PeopleFinderPages.com offers multiple People Search choices, allowing users to search via the largest and most extensive public records database for relational data. PeopleFinderPages utilizes a public records database to provide reports and uses the Reunion.com database for visitors seeking an e-mail address as a form of contact. Ancestry and singles search features are also available at PeopleFinderPages.

     

    Don't Blink Featured On John Cook's Venture Blog

    Seattle PI's Venture Capital Reporter On Don't Blinks Growth

    SEATTLE - July 18, 2006

    "Don't Blink Raises Funds. Don't Blink Agency is a year-old online advertising company formed by veterans from Marchex, PerfectMatch.com and Classmates Online.

    Their Internet experience appears to be paying off. Generating revenue of $100,000 per month and already profitable, Don't Blink just raised an undisclosed investment from Highmark Investments. The 15-person company also manages online affiliate programs for more than a dozen clients -- including Redfin, Bag Borrow or Steal and PhotoWorks -- and is building out its own list of Web sites"

    Read Full Article Here

    Media Trackbacks

    NW Innovation
    DBusiness New
    Business Wire
    Private Equity Week
    Red Orbit
    Promotion World

     

    Don't Blink Media Announces Private Placement

    The Mercanti Group Serves as Financial Advisor

    SEATTLE - July 17, 2006

    Seattle-based interactive advertising services company, Don't Blink Media, announced today that it has participated in a private placement of common stock. Highmark Investments, LLC was the sole investor in the round and the amount of the transaction was not disclosed. The Mercanti Group served as financial advisor to Don't Blink Media.

    Don't Blink specializes in SEM (Search Engine Marketing) and other interactive marketing tools, such as www.bidaclick.com, including media planning, media buying, campaign optimization and creative development. Founded in 2005, the Company plans to use the proceeds of the capital raise for further market expansion and product development.

    "The team at Don't Blink has been focused on planning and executing media buys online for the past ten years", said Ryan Polley, president and CEO of Don't Blink. "This funding allows our company to quickly advance our products and services and provide unprecedented service to our existing and future client base. We chose to partner with The Mercanti Group because of their proven technology transaction and Internet operational experience."

    "The Online Marketing Services sector is a core focus area for Mercanti and we believe that the Internet ecosystem evolving around traffic generation, targeting and delivery will continue to experience rapid expansion," said Bryce Lane, a Seattle-based principal with Mercanti Group. "Mercanti maintains close relationships with many of the industry's key players and we continue to work on behalf of our clients to provide insight that will help them enhance their growth and liquidity goals."

    About Don't Blink Media

    Don't Blink Media is a leading digital advertising services company offering a select base of solutions including media planning, buying, affiliate, and search engine optimization (SEO). In addition Don't Blink Media operates a network of properties that are specifically focused on enabling transactions for their clients. The company leverages a highly talented team of internet veterans as well as innovative proprietary technology systems that enable efficiencies in meeting the objectives of the company's clients.

    Founded in 2005, Don't Blink Media is headquartered in Seattle, Washington and is managed by a highly regarded executive team. The company has partnerships with leading consumer internet companies. Don't Blink Media is focused on meeting the objectives of their advertising agency clients whether it is driving transactions, generating consumer interaction, or building awareness for their products and services.

    About The Mercanti Group

    The Mercanti Group is a results-oriented boutique financial advisory firm that embraces a fierce commitment to client service and provides creative Merger & Acquisition, Capital Raising and Strategic Advisory solutions to small and middle market companies, private equity firms and individual business owners in the consumer, health care, technology, software, business services and manufacturing industries. Over the last three decades, the professionals of Mercanti gained a wealth of Wall Street experience while they were partners together at a few of the largest and most admired multi-national investment banks.

    Mercanti offers companies that are increasingly ignored by Wall Street the expertise and capabilities of a large investment bank with the focus, attention and energy of a small entrepreneurial firm. Mercanti Securities, LLC, member NASD/SIPC and a subsidiary of The Mercanti Group, enables Mercanti to compete with larger investment banks and provide a broad range of customized financial advisory services and transaction structures. The Mercanti Group has offices in Minneapolis, Los Angeles, New York and Seattle. Mercanti also is strategically affiliated with Marquette Financial Companies, a diversified financial services company which is a part of the Pohlad family holdings.

    If you would like more information on The Mercanti Group, please visit their website at www.mercantigroup.com, or contact a Mercanti professional at 612.333.0130 (Minneapolis); 310.444.0130 (Los Angeles); or 425.943.7280 (Seattle).

     

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